The Logo
The Textdrip logo is the instantly recognizable symbol and focal point of our brand. That’s why it’s so important to use the logo exactly as specified in these guidelines.
The Drip
Sometimes, we prefer to simply use the Textdrip “Drip” on its own instead of the full logo mark. In general, these are communications where the Textdrip brand has already been established—either through use of the full logo, in copy, or by voiceover.
Alternatively, there will be situations in which we will want the Textdrip brand to appear more recessive—such as on T-Shirts, other merchandise, or environmental graphics like a wall mural. In these instances, we want the graphics to be the main element, and the Drip to act as a subtle sign of the Textdrip brand.
Logo Appropriate Clearance
In order to give our logo maximum legibility and exposure, please allow for an area of clearance around the entire logo. This gives the logo prominence and ensures that it will not be obscured or diminished by other surrounding elements.
Drip Appropriate Clearance
In order to give the Drip maximum legibility and exposure, please allow for an area of clearance around the entire Drip. This gives the Drip prominence and ensures that it will not be obscured or diminished by other surrounding elements.
*Always mathematically center the Drip.
Minimum Size
Never reproduce the Logo smaller than 100px or the drip at a size smaller than 28px, as it will result in the loss of their impact and readability.
Logo Use
Textdrip Logo
It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Do not rotate, warp, or disproportionately scale the logo. Its orientation, color and composition should remain as indicated in this document—there are no exceptions.
Color
Our color is bold, enthusiastic and full of energy. To ensure a unified brand, it is important to use this color and this color only on a white background. HEX #7403ff, RGB 116, 3, 255
Fonts
The type family for Textdrip is Weekend Plans.